Soraya Shaw

With our world in transition we recognise the importance of building a tribe of people who share a common social identity and purpose


Springboard Tribe & Springboard Coaching’s founder

Soraya Shaw advises and coaches senior leaders, business innovators and future leaders to approach from a brain perspective ways to successfully transition, adapt a growth mindset, develop resilient wellbeing and identify profitable opportunities.

In 2019 Soraya become the first person globally to successfully complete a new professional development MSc ‘Applied Neuroscience in Organisations’. This expertise puts Soraya at the forefront of applying evidenced based neuroscience to optimise growth and performance. Soraya’s ground-breaking MSc research demonstrated how to change negative mindsets to positive toward resilience and wellbeing. An Executive Coach for over 17 years coupled with her former career as  Euro Business Director within the creative advertising industry, means Soraya has a unique perspective to offer.

In her consultancy role Soraya researched and created one of the first brain based neuro-wellbeing strategies for the advertising industry and the first brain based coaching wellbeing assessment model and tool, which is used throughout Springboards products. 

Soraya is an accomplished masterclass and event speaker. Recent events include the BBC’s ‘International Women’s’ network, Advertising Week Europe and in 2019 was a visiting academic speaker on Applied Neuroscience at  Kings College London and Brighton Business School. More recently Soraya has been hosting online seminars for companies and other psychology professionals on the ‘Influence of Emotions’ and ‘Being Kind to your Brain’ during Mental Health Awareness Week’.

A founding Member and past board member for the Association for Coaching, Soraya is also a Member of the British Neuroscience Association, British Psychological Society and the Chartered Management and Leadership Institute. Soraya’s coaching credentials include diplomas in ‘Leadership & Management’ (CIPD) and NLP, Cognitive Behavioural Coaching. Her coach training was with the Institute of Neuroleadership who are at the forefront of brain based coaching.

Springboards’ clients have included senior management from John Lewis, BDO LLP, RSM LLP, Royal Bank of Scotland, Santander, Brighton Festival, Health Partners International, The BBC, Age Concern, WPP & Interpublic companies and The Eclectic Bar Group, plus many individuals wishing to continue their development to grow and enrich their brains potential.