The tribe

Soraya holds an MSc in ‘Applied Neuroscience in Organisations’, one of the first people globally to do so.  Using an evidence based neuroscience approach and insights into human nature born from her early career in creative agencies, Soraya works with leaders, and senior teams during periods of transition and change to optimise potential, improve communication and influence. Her mission is to influence the future world of work through using neuroscience to shape the minds of future leaders and consult on business redesign, organisational mastery, resilience and wellbeing.

An Accredited Executive Coach Soraya is a founding member and past Association for Coaching board member. Soraya combines her neuroscience knowledge with behavioural science, and 20 years of executive performance coaching. 

Soraya has researched and produced a unique brain based neuro-wellbeing strategy and brain based coaching wellbeing assessment model and behavioural systems tool.

Coming from a communication and marketing creative agency background (Ogilvy & Mather) for FTS 100 clients, Soraya has worked with some diverse minds and brains including professional services, digital communication networks, entreprenuers and not-for-profits. From this experience Soraya knows the richness achieved through individuality, divergent thinking, agility and team cohesion when people work within a culture that values everyones brain potential.

Springboard’s neuroscience based products include masterclasses, brain training, resilience and leadership programmes and bespoke consultancy offering a unique perspective from a progressive and curious brain